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This web site states the following, "Since 1999, clients have traveled with protection from the Global Alert family of products." Our analyzers noticed that the web site also said " We are an industry leader in coverage and service." The Website also said " We are committed to providing fast, fair and friendly claim service. You can file and track your claim online, or speak with an agent over the phone 24 hours a day, 7 days a week. Contact us when it is convenient for you, we are happy to help. For the budget-conscious traveler, we offer Global Alert Essentials with economical coverages." The website's header had travel insurance as the most important optimized keyword. It is followed by trip cancellation, flight, and medical which isn't as ranked as highly as travel insurance. The next words globalalerttravel.com uses is international. health was included and might not be viewed by search engines.